在過去行銷被認為是企業銷售的一種手段，但是隨著全球化的發展，更多人主張行銷是一種工具，即便是非營利組織都應該要懂得行銷，當然其中很重要的就是我們的政府。
另一支影片是即將要展開的2011 Taipei World Design Expo的宣傳影片，影片長度較短，較為緊湊，但相對的故事性也較為薄弱，影片中雖然不斷的出現許多來自台灣的設計品，但影片所要傳遞的訊息卻相對的要模糊許多，也希望主辦的TDC在加把勁，身為台灣主要的設計推廣機構，這樣的影片只能算是及格。
以下轉載自 Time for Taiwan - My Beautiful Island
近年來臺灣電影在全球各大影展獲得高度肯定，讓世界看見臺灣不同的軟實力及人文面貌。去年來臺旅客人次首創歷史新高556.7萬人次，交通部觀光局為趁勝追擊，鎖定全球觀
Taiwanese movies have earned a high reputation in international film festivals over the past few years, giving a different impression of Taiwan, with its vitality of soft power and culture, to the whole world. Last year, the number of visitors to Taiwan reached a record of 5,567,000; to keep the number rising, the Tourism Bureau is targeting 4 categories of tourists: young backpackers, senior couples, young women, and families. A brand-new international promotional film was shot, using movie production values for the first time, to incorporate the island's natural beauty and cultural diversity into a short film. The beauty of Taiwan is shown through both images and sound to portray Taiwan's warmth and hospitality to from tourists around the world.
旅行中最令人印象深刻的是「人」，也因為「人」使旅行更具意義和價值，而臺灣的人情味一直都是國際旅客最為稱讚的魅力點。觀光局特別邀請獲得Promax、iF Design、red-dot國際競賽大獎的臺灣新銳導演羅申駿先生，以及榮獲2座艾美獎的美國知名攝影師Mr. Michael Fimognari，為本片"Time for Taiwan—My Beautiful Island"親自操刀，跳脫政府宣傳的框架，顛覆以往景點式或偶像式的拍攝手法，以重拾人情味作為臺灣旅遊的最大賣點。透過4組國際旅客的目光，以電影說故事的方式呈現
The most meaningful element of a trip is "people", who give tourists their most lasting memories, and it is friendly interpersonal relations that make Taiwan a unique destination for tourists from all over the world. The Tourism Bureau invited director Johnason Lo, who has won international Promax, iF Design, and red-dot awards, and Michael Fimognari, a well-known photographer with two Emmy awards to his credit, to help produce the film, "Time for Taiwan—My Beautiful Island". The film takes a completely different perspective, and focuses primarily on interpersonal relations at their most unique. The film is designed in a way that escapes the constraints of a rigid government promotional film, and also abandons the old fashioned style of a drama or a scenic-spot-oriented film. The images in the film are seen through eyes of four groups of tourists and through their stories in Taiwan, which show vividly the excitement and discovery they experience during their journey. A trip can produce in tourists valuable memories and a desire to come again. This is what the film, "It's time for Taiwan", tries to tell everyone in the world: come experience this beautiful island.
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