告別2011年，為新的一年繼續奮鬥 ！Keep fighting！
Holstee是一個推廣設計及生活理念的品牌，由Dave Radparvar和Michael Radparvar所創立，Dave和Michael利用設計希望更多人夠熱愛生命，並且與世界分享他們的熱情。
Showing posts with label film. Show all posts
Showing posts with label film. Show all posts
告別2011年，為新的一年繼續奮鬥 ！Keep fighting！
Holstee是一個推廣設計及生活理念的品牌，由Dave Radparvar和Michael Radparvar所創立，Dave和Michael利用設計希望更多人夠熱愛生命，並且與世界分享他們的熱情。
2012年Louis Vuitton City guide的宣傳影片陸續登場，生動活潑的影片內容非常有趣，目前在網路上已經可以看到巴黎，倫敦，羅馬和香港的影片，很有質感，介紹給大家，有新的影片也會陸續在本篇繼續更新。
EF是世界著名的跨過性留遊學機構，在設計各大國家都有他的分校，同時也經營語言學校，頗具盛名。為了宣傳EF的國際性，他們邀請了導演Gustav Johansson及藝術總監Albin Holmqvist創作了一系列"Live The Language"系列影片，分別以中國，巴黎，巴塞隆納，倫敦為背景，近期又陸續釋出其他影片像是雪梨，溫哥華等地點，影片以明快的節奏敘述小留學生在當地生活的小故事和當地的人文特色，影片橋段雖然相當的生活化，訴求也很簡單，但整體效果卻極具渲染力，我個人相當相當喜歡，分享給大家。
來自義大利米蘭的Quoddy創立於西元1909年，是歐洲著名的手工皮鞋品牌，以精湛的手工技藝及優異的製作品質著名，英國獨立攝影師Oliver Wilkins拜訪了Quoddy位於米蘭的工作室，紀錄了這些老工匠們製鞋的過程。
Move, Eat, Learn
轉載自原文
"3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage... all to turn 3 ambitious linear concepts based on movement, learning and food ....into 3 beautiful and hopefully compelling short films.....
= a trip of a lifetime."
Move, Eat, Learn
是由澳洲STA旅遊贊助的網路短片，由Rick Mereki, Tim White, Andrew Lees為主的三人團隊進行主要的拍攝工作，歷時44天的旅程，三個人跨越十一個國家，38000哩的飛行，透過Move, Eat, Learn三個主題呈現旅行的歷程。影片鮮明的畫面，流暢的節奏，更重要的是三段影片內容貫穿世界各地不同的文化及特色，我相信對每個人來說旅行都有不同的意義，著名的日本建築師安藤忠雄就曾經提到：旅行，造就了人。安藤忠雄在一趟跨越歐亞大陸的旅行中，找到自己日後建築設計的靈魂，造就了他獨樹一格的建築風格。下次何不仿在徬徨的時候，也提起行囊，去旅行。
延伸閱讀
Vimeo Rick Mereki
Tadao Ando 安藤忠雄
今天要來介紹幾個近期相當熱門的影片，其中一個相信已經不少朋友們有看過就是觀光局的推廣影片，我很喜歡這樣透過感性行銷的方式來宣傳台灣的觀光產業，台灣的人文地景與在地的人情味，無疑是台灣推廣深度旅行的最佳利器。
在過去行銷被認為是企業銷售的一種手段，但是隨著全球化的發展，更多人主張行銷是一種工具，即便是非營利組織都應該要懂得行銷，當然其中很重要的就是我們的政府。
另一支影片是即將要展開的2011 Taipei World Design Expo的宣傳影片，影片長度較短，較為緊湊，但相對的故事性也較為薄弱，影片中雖然不斷的出現許多來自台灣的設計品，但影片所要傳遞的訊息卻相對的要模糊許多，也希望主辦的TDC在加把勁，身為台灣主要的設計推廣機構，這樣的影片只能算是及格。
以下轉載自 Time for Taiwan - My Beautiful Island
近年來臺灣電影在全球各大影展獲得高度肯定，讓世界看見臺灣不同的軟實力及人文面貌。去年來臺旅客人次首創歷史新高556.7萬人次，交通部觀光局為趁勝追擊，鎖定全球觀
Taiwanese movies have earned a high reputation in international film festivals over the past few years, giving a different impression of Taiwan, with its vitality of soft power and culture, to the whole world. Last year, the number of visitors to Taiwan reached a record of 5,567,000; to keep the number rising, the Tourism Bureau is targeting 4 categories of tourists: young backpackers, senior couples, young women, and families. A brand-new international promotional film was shot, using movie production values for the first time, to incorporate the island's natural beauty and cultural diversity into a short film. The beauty of Taiwan is shown through both images and sound to portray Taiwan's warmth and hospitality to from tourists around the world.
旅行中最令人印象深刻的是「人」，也因為「人」使旅行更具意義和價值，而臺灣的人情味一直都是國際旅客最為稱讚的魅力點。觀光局特別邀請獲得Promax、iF Design、red-dot國際競賽大獎的臺灣新銳導演羅申駿先生，以及榮獲2座艾美獎的美國知名攝影師Mr. Michael Fimognari，為本片"Time for Taiwan—My Beautiful Island"親自操刀，跳脫政府宣傳的框架，顛覆以往景點式或偶像式的拍攝手法，以重拾人情味作為臺灣旅遊的最大賣點。透過4組國際旅客的目光，以電影說故事的方式呈現
The most meaningful element of a trip is "people", who give tourists their most lasting memories, and it is friendly interpersonal relations that make Taiwan a unique destination for tourists from all over the world. The Tourism Bureau invited director Johnason Lo, who has won international Promax, iF Design, and red-dot awards, and Michael Fimognari, a well-known photographer with two Emmy awards to his credit, to help produce the film, "Time for Taiwan—My Beautiful Island". The film takes a completely different perspective, and focuses primarily on interpersonal relations at their most unique. The film is designed in a way that escapes the constraints of a rigid government promotional film, and also abandons the old fashioned style of a drama or a scenic-spot-oriented film. The images in the film are seen through eyes of four groups of tourists and through their stories in Taiwan, which show vividly the excitement and discovery they experience during their journey. A trip can produce in tourists valuable memories and a desire to come again. This is what the film, "It's time for Taiwan", tries to tell everyone in the world: come experience this beautiful island.
在過去行銷被認為是企業銷售的一種手段，但是隨著全球化的發展，更多人主張行銷是一種工具，即便是非營利組織都應該要懂得行銷，當然其中很重要的就是我們的政府。
另一支影片是即將要展開的2011 Taipei World Design Expo的宣傳影片，影片長度較短，較為緊湊，但相對的故事性也較為薄弱，影片中雖然不斷的出現許多來自台灣的設計品，但影片所要傳遞的訊息卻相對的要模糊許多，也希望主辦的TDC在加把勁，身為台灣主要的設計推廣機構，這樣的影片只能算是及格。
以下轉載自 Time for Taiwan - My Beautiful Island
近年來臺灣電影在全球各大影展獲得高度肯定，讓世界看見臺灣不同的軟實力及人文面貌。去年來臺旅客人次首創歷史新高556.7萬人次，交通部觀光局為趁勝追擊，鎖定全球觀
Taiwanese movies have earned a high reputation in international film festivals over the past few years, giving a different impression of Taiwan, with its vitality of soft power and culture, to the whole world. Last year, the number of visitors to Taiwan reached a record of 5,567,000; to keep the number rising, the Tourism Bureau is targeting 4 categories of tourists: young backpackers, senior couples, young women, and families. A brand-new international promotional film was shot, using movie production values for the first time, to incorporate the island's natural beauty and cultural diversity into a short film. The beauty of Taiwan is shown through both images and sound to portray Taiwan's warmth and hospitality to from tourists around the world.
旅行中最令人印象深刻的是「人」，也因為「人」使旅行更具意義和價值，而臺灣的人情味一直都是國際旅客最為稱讚的魅力點。觀光局特別邀請獲得Promax、iF Design、red-dot國際競賽大獎的臺灣新銳導演羅申駿先生，以及榮獲2座艾美獎的美國知名攝影師Mr. Michael Fimognari，為本片"Time for Taiwan—My Beautiful Island"親自操刀，跳脫政府宣傳的框架，顛覆以往景點式或偶像式的拍攝手法，以重拾人情味作為臺灣旅遊的最大賣點。透過4組國際旅客的目光，以電影說故事的方式呈現
The most meaningful element of a trip is "people", who give tourists their most lasting memories, and it is friendly interpersonal relations that make Taiwan a unique destination for tourists from all over the world. The Tourism Bureau invited director Johnason Lo, who has won international Promax, iF Design, and red-dot awards, and Michael Fimognari, a well-known photographer with two Emmy awards to his credit, to help produce the film, "Time for Taiwan—My Beautiful Island". The film takes a completely different perspective, and focuses primarily on interpersonal relations at their most unique. The film is designed in a way that escapes the constraints of a rigid government promotional film, and also abandons the old fashioned style of a drama or a scenic-spot-oriented film. The images in the film are seen through eyes of four groups of tourists and through their stories in Taiwan, which show vividly the excitement and discovery they experience during their journey. A trip can produce in tourists valuable memories and a desire to come again. This is what the film, "It's time for Taiwan", tries to tell everyone in the world: come experience this beautiful island.
在Viemo上看到這個Many steps的影片,由TAMGRAM co.ltd.的Takayuki Akachi拍攝製作. 我非常喜歡Many Step影片中透過拍攝不同的腳步,用低角度觀看世界的方式,透過鏡頭的流轉,畫面穿梭在是世界不同的角落,不論是現代的倫敦,紐約,還是迦納,墨西哥,看人群的互動,不同的腳步不同的步調,每個城市都有獨一無二的味道.
Many Step是一個宣傳經典鞋款Onitsuka Tiger MEXICO 66的影片計畫,Takayuki Akachi帶著MEXICO 66在世界的各個角落穿梭,在網站上可以看到他和當地的人互動,很多很棒的相片,有興趣的朋友可以到他的個人網站進一步閱讀更多的訊息.
延伸閱讀:
Takayuki Akachi
"Many Step" on Viemo
Onisuka Tiger MEXICO 66 復古手作感的背後
圖片轉載自Takayuki Akachi
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